Sarah Teson leads marketing strategy and brand development as CS Group’s Director of Marketing & Executive Head of E-Commerce Operations, overseeing all touchpoints of our beverage portfolio from concept to consumer. Sarah is in charge of CS Group’s in-house marketing team responsible for packaging, graphics, sales materials, consumer research, and more. 

Sarah started as an intern with CS Group in 2016 and has risen through the ranks, spearheading the evolution of all 5 of CS Group’s core brands over the past decade. Sarah’s deep understanding of consumer behaviour continues to guide her marketing approach for each product and brand in the portfolio.

Sarah is a proud Saint Louis native, holds a B.S. in Marketing and Visual Communications from Saint Louis University, is an avid reader, and loves spending time with her family and two dogs.