For any entrepreneur, starting a new year brings a sense of accomplishment. But for Rich Davis, founder of CS Group, reaching the 40-year milestone isn't just about surviving, it’s about thriving.

Having established CS Group as a trusted partner for almost every major foodservice company in the country, Rich and his team are leveraging four decades of momentum to launch an aggressive roster of new brands, expanded distribution channels, and trend-forward beverage lines.

Thriving Beyond 40 Years: New Brands for Modern Palates

Rather than resting on a 40-year legacy, CS Group is continuously expanding its portfolio to target high-growth market niches. Key growth initiatives driving the company forward include:

• • San Luis Craft Soda: Tapping into consumer demand for authentic, premium craft sodas with bold flavor profiles.

• • Twisted Branch Lemonade: Scaling a versatile, craft lemonade brand across regional and national foodservice networks.

• • Paradise Cocktails & Frozen Products: Expanding directly into high-volume entertainment, casino, and cruise line channels with tailored, ready-to-serve cocktail and frozen beverage systems.

The Engine Behind the Innovation

What enables Rich Davis and CS Group to seamlessly launch new brands is their streamlined, end-to-end operational structure:

• • In-House R&D & Rapid Testing: The internal beverage lab allows CS Group to test concepts, refine formulations, and respond to real-time market signals faster than legacy competitors.

• • Agile Marketing & Supply Chain: From creative strategy to raw material sourcing and production, every department operates as a unified, well-oiled machine.

• • Demand-Driven Growth: Rather than pushing static product catalogs, CS Group listens to what operators and consumers want, creating commercial-ready products with speed and precision.

By pairing 40 years of industry authority with an agile, consumer-focused mindset, Rich Davis continues to position CS Group as the premier custom beverage partner for the hospitality, gaming, and foodservice sectors.