NEWS & PRESS
CS Group and PepsiCo Foodservice Expand Distribution Agreement to Include Cool Attitudes Craft Mixers
Bag-In-Box Mixers Deliver On-trend Flavors Consumers Desire and Efficiency Bartenders Need
ST. LOUIS, July 19, 2018 /PRNewswire/ -- Today, CS Group and PepsiCo Foodservice announced the expansion of a distribution agreement that now grants PepsiCo exclusive distribution rights to Cool Attitudes Craft Mixers in the United States and broadens the portfolio of on-trend brands it can offer customers, including bars, hotels, restaurants and casinos. Cool Attitudes Craft Mixers are a disruptive entrant in the craft cocktail space, merging premium ingredients with the efficiencies of proven Bag-in-Box beverage dispensing technology.
"PepsiCo strives to set the standard for partnership in the foodservice industry and we believe that the addition of Cool Attitudes Craft Mixers to our portfolio will enable our customers to stay ahead of market demand for premium craft cocktails with a convenient, cost-effective option on the bar gun," said Heather Hoytink, Senior Vice President, Sales, PepsiCo Foodservice.
The Cool Attitudes Craft Mixer lineup includes expertly crafted mixers that are on-trend within the U.S. cocktail market, including Margarita, Bloody Mary, Sweet & Sour and Ginger Beer flavors. Each flavor is crafted with Fair Trade cane sugar, organic agave nectar, fresh juices and other natural flavors.
While Cool Attitudes Craft Mixers deliver the ingredient profile modern cocktail consumers are demanding, the brand is truly disruptive in making such high-quality ingredients available to bartenders at the touch of a button on a bar gun. By offering craft mixers with high quality ingredients in Bag-in-Box packaging, Cool Attitudes Craft Mixers deliver on consumer expectations for quality, as well as bartender expectations for improved efficiency.
CS Group launched the Cool Attitudes Craft Mixer line in Las Vegas in 2015, proving out the concept with bartenders in casinos on and off the strip. Cool Attitudes Craft Mixers quickly scaled throughout the Las Vegas market as the brand gained equity among bartenders and industry professionals.
CS Group CEO Rich Davis explains, "When we set out to launch a craft mixer brand that could truly disrupt the cocktail market we chose Las Vegas to prove the concept. Vegas is on the cutting edge of the bar and nightclub industry and only great brands can make it in the prestigious bars, clubs and hotels. Cool Attitudes Craft Mixers enjoyed the immediate acceptance of the Las Vegas bar and restaurant professionals and the brand is now pouring in all four major casino groups. Just four years since launch, such aggressive growth has Cool Attitudes Craft Mixers trending to become the leading mixer sold in Las Vegas by 2019, and the brand continues to expand its presence in Chicago, California, Florida and the Northeast."
About CS Group:
At CS Group we focus on innovation, quality, and product efficacy to create unique beverage brands that are timely and on trend. Our brands are sold thru an elite network of distributors each selected for their strong reach into their markets. Our brands are featured in over 25,000 restaurants, hotels, casinos, bars, clubs, universities, institutions, and vacation venues around the US. Reach out to connect www.CSGroupBev.com
About PepsiCo Foodservice:
PepsiCo Foodservice is a premier global Foodservice partner that leverages the best of PepsiCo to help our customers drive what is next with food and beverage experiences. We strive to build a competitive advantage for our customers with proprietary consumer insights, best-in-class service and equipment, world-class marketing that elevates the consumer experience, and an unparalleled portfolio of beloved beverage, snack, and food brands that touch every occasion – led by Pepsi-Cola, Mountain Dew, Lipton Iced Tea, Aquafina, Lay's, Doritos, Gatorade, Quaker, and Tropicana.
SOURCE CS Group
COOL ATTITUDES MIXERS & CITRUS SPRINGS JUICES ROLLING OUT WITH FONTAINEBLEAU HOTEL AND LIV NIGHTCLUB IN MIAMI BEACH, FL
November 28, 2017
ST. LOUIS, Oct. 19, 2017 /PRNewswire/ -- CS Group, innovators and quality leaders in the cocktail and bar industries, announces the rollout of Cool Attitudes Mixers & Citrus Springs Juice Brands with Fontainebleau Hotel and LIV Nightclub in Miami Beach, FL. Both brands will be featured across the 40,000-sqaure-foot property and showcased at LIV Nightclub, one of the hottest nightclubs and music venues in the US.
Rich Davis, CEO of CS Group, discusses why Fontainebleau Hotel chose Cool Attitudes Mixers & Citrus Springs Juices for their historic and trendsetting property; "Fontainebleau Hotel and LIV Nightclub are on the cutting edge of trends in the Hospitality space. Their mixologists wanted a mixer and juice program that allows them to produce high-end, craft cocktails consistently. CS Group's brands are well known in the Southeast and in the Hospitality industry as the quality leaders in mixers & juices. Our brands are always crafted with high quality ingredients. Cool Attitudes Mixers and Citrus Springs Juices are a well-timed enhancement to Fontainebleau's bar and beverage business."
CS Group is also excited to rollout a signature cocktail for LIV Nightclub to help celebrate the grand-reopening of the club in October 2017. "LIV Nectar", a proprietary blend of natural citrus, melon and spice notes, will be offered to all club patrons and served with table service in the VIP sections. Rich Davis, a Miami resident himself, commented, "I worked with LIV's mixologists to craft a signature cocktail that is "uniquely-LIV" to offer their patrons. When you're in Miami, on the beach, watching triple-A live music acts, drinking a LIV Nectar with your favorite spirit, you know you're living an experience that is unique to LIV and the Fontainebleau. I think they're very happy with the cocktail we created for their club."
About CS Group
At CS Group we focus on innovation, quality, and product efficacy to create unique beverage brands that are timely and on trend. Among our brands are "Cool Attitudes Fresh, Natural Mixers," "Citrus Springs Juices," and "Paradise Juice & Mixers." Our brands are sold through an elite network of distributors each selected for their strong reach into their markets. Our brands are featured in over 20,000 restaurants, hotels, casinos, bars, nightclubs, and music & vacation venues around the US. For more information or to connect:
RICH DAVIS & CS GROUP INK DEAL AS EXCLUSIVE COCKTAIL MIX AND BAR JUICE SUPPLIER TO CAESAR'S ENTERTAINMENT GROUP
August 12, 2016
ST. LOUIS, Aug. 12, 2016 /PRNewswire/ -- CS Group, led by CEO Rich Davis, has contracted with Caesar's Entertainment Group, the largest casino operator in the US, to supply all thirty-seven (37) US properties, including all casinos and hotels, with juice products and cocktail mixes. The contract calls for CS Group to supply all flavors and packages of its recently launched Paradise Juice & Mixers brand to all of the Caesar's operated bars, restaurants, clubs, and foodservice venues throughout all Caesar's properties.
Jeff Watkins, CS Group's Director of Gaming, elaborates on why the Paradise Juice & Mixers brand is the perfect fit for Caesar's Entertainment, "Paradise Juice & Mixers are exactly what Caesar's cocktail consumer is looking for. Bartenders and mixologists can now take advantage of fresher, more natural ingredients to produce a consistent high quality cocktail. After touring every Caeser's Casino and Hotel in the U.S., we were met with overwhelming excitement by the bartenders, cocktail waitresses, and beverage managers who are all eager to kick off the program."
Rich Davis discusses why CS Group's reputation is allowing the company to win big in the foodservice cocktail space in Las Vegas as well as across the entire country, "CS Group has a twenty-five-year reputation for producing high quality products and innovative brands. Customers trust me and my team to deliver 'grain-to-glass' quality whether it's Margarita mix, Cranberry juice, Bloody Mary mix or any of our other juices or mixers. Our commitment to quality is why Caesar's Entertainment sought us out, and its why CS Group will continue to be the leader in the space."
About CS Group
At CS Group we focus on innovation, quality, and product efficacy to create unique beverage brands that are timely and on trend. Among our brands are "Cool Attitudes Fresh, Natural Mixers," "Citrus Springs Juices," and "Paradise Juice & Mixers." Our brands are sold through an elite network of distributors each selected for their strong reach into their markets. Our brands are featured in over 15,000 restaurants, hotels, casinos, bars, clubs, universities, institutions, and vacation venues around the US. For more information or to connect:
314 518 5938
CITRUS SPRINGS REBRANDS AS CS GROUP AROUND NATIONAL EXPANSION OF NEW BRANDS
July 20, 2016
ST. LOUIS, July 20, 2016 /PRNewswire/ -- CS Group, formerly Citrus Springs, rebrands around an on-trend brand portfolio, as well as national distribution expansion led by Cool Attitudes Fresh, Natural Mixers.
The company, formerly operating as Citrus Springs, has announced its reformation and rebranding as CS Group behind an expanded brand portfolio now selling through a national network of distributors. Under the leadership of Founder and CEO Rich Davis, the reformed CS Group has launched a new set of brands designed to target the evolving cocktail mix market. The brands Cool Attitudes Fresh, Natural Mixers and Paradise Juice & Mixers, having rolled out over the past three years, are having a major impact on the bar and nightclub industry.
CS Group has evolved its business strategy around an innovative brand portfolio. "Consumer preferences continue to move toward fresh, natural and healthy. With our new brands, we are filling a void in the cocktail industry created by these new preferences. We are bringing premium mixers and juices to mixologists and bar professionals who actively seek brands that meet and satisfy these evolving consumer demands. The recent success and rapid growth of both Cool Attitudes Fresh, Natural Mixers and Paradise Juice & Mixers validates our belief that the market is ready for our new brands," Davis said.
CS Group has added over 40 new distributor partners since 2014, and its brands are pouring in over 15,000 restaurants, bars, and casinos around the US. CS Group distributors have experienced significant growth with the new brands, as well as with CS Group's legacy brand, Citrus Springs Juices. "Building a brand portfolio based around trends in the cocktail industry has transformed our business from a regional foodservice company into a leading manufacturer serving the total bar & nightclub industry. CS Group's brands continue to win in the market, and our major growth is still ahead of us," Davis said.
About CS Group
At CS Group we focus on innovation, quality, and product efficacy to create unique beverage brands that are timely and on trend. Among our brands are Cool Attitudes Fresh, Natural Mixers, Citrus Springs Juices, and Paradise Juice & Mixers. Our brands are sold thru an elite network of distributors each selected for their strong reach into their markets. Our brands are featured in over 15,000 restaurants, hotels, casinos, bars, clubs, universities, institutions, and vacation venues around the US. For more information or to connect: www.CSGroupBev.com